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Focus on Energy Programs for Residential Customers
State Incentives for Energy Efficiency and Renewable Energy for Residential Customers
Focus on Energy is Wisconsin utilities’ statewide energy efficiency and renewable resource program. Since 2001, the program has worked with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects. Focus provides information, resources and financial incentives to help implement energy saving projects that otherwise would not be completed, or to complete projects sooner than scheduled. These energy projects:

  • Help Wisconsin residents and businesses manage rising energy costs
  • Promote in-state economic development
  • Protect our environment
  • Control Wisconsin’s growing demand for electricity and natural gas

Focus on Energy is funded by the state’s investor-owned energy utilities, as required under Wis. Stat. § 196.374(2)(a), and participating municipal and electric cooperative utilities. To participate in Focus on Energy programs, residents or business owners must be customers of a participating utility. 


To learn more about Focus on Energy, click here.


Home Energy Assessment
Efficiency & Comfortability - Improving the envelope or shell of your home by adding insulation and air sealing is often the most cost-effective way to make your home more efficient and comfortable. That’s because insulation keeps your home warm in the winter and cool in the summer. When you upgrade your insulation, Focus on Energy will reward you. You can also maximize the comfort and safety of your home while minimizing utility bills through Focus on Energy’s Home Performance with ENERGY STAR Program.

Homeowners can receive an energy assessment performed by a certified contractor who will then recommend upgrades specific to your home’s needs. At the time of the assessment, you will also be eligible to receive free direct installation of energy efficient equipment, such as CFL and faucet aerators. If you choose to move forward with the recommend upgrades, Focus on Energy will provide cash-back rewards.

Appliance Recycling Program
Get $35 for your old fridge!

An old refrigerator or freezer can run up your utility bills by an average of $150 a year. Focus on Energy’s Appliance Recycling Program can help lower your energy use, reduce your energy bills, and keep harmful materials out of landfills. Focus on Energy offers free pickup and recycling services and a $35 cash-back reward for recycling your old refrigerator or freezer.

To schedule your free pickup complete this form to schedule your appointment. Appliances must meet all program guidelines in order to qualify for the program.